What Every Shrewd Marketer Should Know About Selling Their Product
This is equally as important as creating your product. You can create the best, most useful product in the world but that doesn’t do you much good if you don’t know how to sell it, does it? Your product doesn’t make you any money sitting on your hard drive.
There are numerous ways to sell an information product online and you may end up choosing to use several of them.
Adwords are the advertising links that you see in blue on the right side of Google Search pages.
If you had a dog training ebook you would bid to have your adwords ad appear when people typed in relevant search phrases like “Dog Training” or “How To Teach My Dog To Sit”.
Some people make their living entirely by selling information products through adwords, so that is certainly an option. If you want to learn about adwords, read through all of Google’s own tutorials on the subject, and then buy some books on Adwords as well.
Another place to sell an information product is on The Warrior Forum, a popular internet marketing forum.
Then, you can go to the section of the site titled “Warrior Special Offers” and start out selling your information product there, if it is appropriate.
This works better if your product is related to internet marketing. Also, you need to offer the product at a price better than is offered to the general public, which is why it’s called a “special offers” section.
It currently costs $20 to post a Warrior Special Offer.
Another very popular way to sell your product is through Clickbank.
Clickbank only (at time of writing) specializes in downloadable products.
Then, you can encourage affiliates to sell your product for you, in exchange for a generous commission.
To entice affiliates you are going to have to offer a really large percentage of the product price, at least 50 percent and preferably 70 percent.
The affiliates will do all of the hard work for you, paying for adwords to drive traffic to your sales page, writing articles for article marketing directories that link to their pre sell page or to your sales page, creating pre-sell pages that link to your sales page…and the more you pay them, the more incentive they have to work hard to sell your product.
Never undersell your affiliates. Do not offer your product for $25 if you have set the price they will promote it at $37.
Offer good affiliate support. Offer them artwork to put on their sales page, showing your product; several different product pictures would be ideal.
Offer them a free squeeze page that they can put their affiliate link on.
Offer a cash bonus for every 100 copies of your product sold.
Make sure that the terms and conditions of your affiliate offer are clear and specify what the affiliates can and can’t do: no misleading ads, etc.
So you know know how to create an information product, how to price it, and where to sell it. The only thing left for you to do is get cracking and start building your profitable information product empire!
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