What Every Marketer Should Know About Pricing Their Info Products
Pricing is always a delicate issue, because if you charge too much people won’t buy, but if you charge too little, people might perceive that what you are selling has no value.
Every good info product must first having a pricing strategy.
You should start out by looking at other information products that are similar to yours and examine their sales pages thoroughly to get an idea of what they offer and how much they charge for their product.
You don’t want to charge too much more than the other people in your field.
However you want to see what they have to offer versus what you have to offer.
If they are just selling a 20 page ebook on puppy training and you are selling a 100 page ebook on dog training (easy to do with a compilation of resell rights products) from puppyhood through adulthood, along with a set of step by step videos…then of course you should charge significantly more.
The puppy ebook might sell for anywhere up to $17. The dog training ebook plus videos might sell for up to $67.
Or, you could offer the ebook at a cheaper price, say $37, and then offer the videos as an “upsell”. They might cost and additional $30 or so.
You may have noticed that the prices quote here end in seven. There have been numerous internet marketing studies on this and oddly, prices ending in seven outsell other prices ending in the traditional .95 – $9.95, for instance.
That holds true even if the number ending in 5 is several dollars cheaper.
A product that sells for $19.97 has been shown (in some instances) to outsell a product that sells for $15.95.
