How important is having a paypal account?
I have been emailed this question numerous times and the answer is… IF YOU ARE NOT USING PAYPAL…YOU ARE MISSING OUT ON A VALUABLE STREAM OF INCOME.
I started marketing my e-book on audio production a few years back and paypal was the only method of payment I accepted. I was not familiar with merchant accounts and other types of payment services.
At the time, it had instant delivery. I could sell my ebooks and instantly have the link be presented to the buyer to download it from a private server.
I thought that only using paypal was going to have a terrible impact on my sales, but that was not the case. As a matter of fact,it was the right choice.
The target market for my audience (which I did not even realize until sales picked up) was predominantly overseas. Only 2% of sales were from the United States.
Always accept paypal (even if you are going to have to give up about 2 percent of the price of the product), because if you dont, you will be missing out on a valuable stream of income.
