There are numerous ways to sell an information product online and you may end up choosing to use several of them.

Adwords are the advertising links that you see in blue on the right side of Google Search pages.

If you had a dog training ebook you would bid to have your adwords ad appear when people typed in relevant search phrases like “Dog Training” or “How To Teach My Dog To Sit”.

Some people make their living entirely by selling information products through adwords, so that is certainly an option. If you want to learn about adwords, read through all of Google’s own tutorials on the subject, and then buy some books on Adwords as well.

Another place to sell an information product is on The Warrior Forum, a popular internet marketing forum.

Then, you can go to the section of the site titled “Warrior Special Offers” and start out selling your information product there, if it is appropriate.

This works better if your product is related to internet marketing. Also, you need to offer the product at a price better than is offered to the general public, which is why it’s called a “special offers” section.

It currently costs $20 to post a Warrior Special Offer.

Another very popular way to sell your product is through Clickbank.

Clickbank only (at time of writing) specializes in downloadable products.

Then, you can encourage affiliates to sell your product for you, in exchange for a generous commission.

To entice affiliates you are going to have to offer a really large percentage of the product price, at least 50 percent and preferably 70 percent.

The affiliates will do all of the hard work for you, paying for adwords to drive traffic to your sales page, writing articles for article marketing directories that link to their pre sell page or to your sales page, creating pre-sell pages that link to your sales page…and the more you pay them, the more incentive they have to work hard to sell your product.

Never undersell your affiliates. Do not offer your product for $25 if you have set the price they will promote it at $37.

Offer good affiliate support. Offer them artwork to put on their sales page, showing your product; several different product pictures would be ideal.

Offer them a free squeeze page that they can put their affiliate link on.

Offer a cash bonus for every 100 copies of your product sold.

Make sure that the terms and conditions of your affiliate offer are clear and specify what the affiliates can and can’t do: no misleading ads, etc.

So you know know how to create an information product, how to price it, and where to sell it. The only thing left for you to do is get cracking and start building your profitable information product empire!

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Every good info product must first having a pricing strategy.

You should start out by looking at other information products that are similar to yours and examine their sales pages thoroughly to get an idea of what they offer and how much they charge for their product.

You don’t want to charge too much more than the other people in your field.

However you want to see what they have to offer versus what you have to offer.

If they are just selling a 20 page ebook on puppy training and you are selling a 100 page ebook on dog training (easy to do with a compilation of resell rights products) from puppyhood through adulthood, along with a set of step by step videos…then of course you should charge significantly more.

The puppy ebook might sell for anywhere up to $17. The dog training ebook plus videos might sell for up to $67.

Or, you could offer the ebook at a cheaper price, say $37, and then offer the videos as an “upsell”. They might cost and additional $30 or so.

You may have noticed that the prices quote here end in seven. There have been numerous internet marketing studies on this and oddly, prices ending in seven outsell other prices ending in the traditional .95 – $9.95, for instance.

That holds true even if the number ending in 5 is several dollars cheaper.

A product that sells for $19.97 has been shown (in some instances) to outsell a product that sells for $15.95.

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By selling your product at a low price you will quickly grow a loyal fan base that will happily buy higher backend products in the future. This article should help you grow your list rapidly and create an eager base of loyal customers.

Making a living online is different from a regular brick and mortar business. Most businesses sell physical objects that you can walk in and test for yourself. Most internet marketers, however, don’t actually have a tangible object for the customer to see. This difference makes it difficult to sell high priced items because people don’t see the value in buying an expensive product that they can’t actually hold.

People are more likely to buy something for $20 or under than they are for $100. Also the buyer will be astounding at the amount of info and helpfulness of the ebook or other medium and how cheap the product was.

To put it simply you want to Under Price and Over Deliver in your product.

Don’t be put off by setting a low price for your product that either bought resell rights for or sweated long and hard over. Just think

$7 [product price] x (5% of 6,000 subscribers: 300 buyers) = $2,100

$27 x (<1% of 6,000 subscribers: 60 buyers or less) = “only” $1620*

$2,100 > $1620

*Beware, that there are more returns on higher priced items than there are for low priced objects.

By selling info products cheaply you greatly reduce the amounts of headaches you have after the purchase.

If you still are having trouble setting the selling price low then let me give you a little example to help you see the picture a little better. Do you happen to know of a fellow named Sam Walton? He build the whole Lowes and Walmart empire based on selling quality objects en masse for affordable prices and he was once one of the wealthiest men alive.

The Next big benefit of selling your high quality product for next to nothing is backend sales. By selling your product cheaply you will quickly add to your mailing list and will set up a sense of trust and value with your fans that will place you in a better position to sell them higher priced objects in the future.

Now that you see the value in selling High Quality Products On The Cheap, you’ll probably see internet marketing in a whole new light.

Remember, selling quality info products cheaply creates a higher sense of perceived value, many small sales equals one Large PROFIT, and the trust you established with your initial “cheap” product will help sell your higher priced backend product. So put this valuable info to use and you too will see the benefits of selling low priced objects.

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